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NAA Webinar - Single Copy Solutions for a Changing Landscape October 22, 2015 (Free)
Date(s):
October 22, 2015
Venue:News Media Alliance, Arlington, VA
4401 Fairfax DR Ste 300
Arlington, VA 22203-1622
Website:Not available
Fee(s):Free Event
Description:Presenters:
o Steve Edwards - Senior Marketing Manager, Cox Media Group
o Joseph Leong - Vice President & Chief Revenue Officer, Albuquerque Publishing Company Introduction: John Murray Higher single copy prices and changing lifestyles have steadily been eroding newsrack sales and newspapers have responded by shifting resources to retail accounts. The Albuquerque Journal recently ended its newsrack sales and the newspaper is focusing on digital subscriptions, home delivery and retail sales. About three years ago, the newspaper had more than 1,000 racks. Chipping away at its least profitable racks, it had 500 left by the start of this year. After further assessment, it decided to ...
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