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NAA Webinar - Effective Direct Response Programs to Build Audience, August 28, 2014

August 28, 2014

Direct response programs are an increasingly important element in newspaper subscriber acquisition strategies. Effective programs rely on targeting the best segments with the right offer and compelling creative. In this webinar, the Infinity team while share what is working for their newspaper clients, the formula for successful direct mail and e-mail efforts.

Webinar - Innovative Events Driving New Revenue Growth, September 9, 2014

September 9, 2014
1:00 pm

The successes of Utah Media Group through innovative disruption will be discussed by Jed Call and Dan Hartman in this webinar. Their discussion will be focused on the transformation from 95% core newspaper advertising profit 8 years ago, to launching innovative businesses within the company that now account for more than 50% of the profit that comes from outside of the core.

NAA Retail Revenue Exchange Conference, Chicago Sep 21-23, 2014

September 21 - 23, 2014
3:00 pm

The inaugural NAA Retail Revenue Exchange Conference will be held from September 21-23 in Chicago. You will have a new opportunity to meet with key advertisers and agencies all in one hotel at the same time and have productive one-on-one meetings in private suites. For NAA Members only.

2015 NAA mediaXchange, March 15-18, Omni Nashville, TN

March 15 - 18, 2015
8:00 am

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products