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NAA Webinar - Growing Audiences Across Sales Channels through Subscriber Acquisition and Retention, July 31, 2014

July 31, 2014

Expanding a newspaper’s paid print and digital audience requires an effective subscriber acquisition strategy and knowledgeable insight into reader behavior. It is imperative to make the best use of limited subscriber acquisition dollars. Monica Wesolowski, Consumer Sales and Marketing Manager for Tribune Publishing, will share the theory and specific programs executed at Tribune newspapers.

NAA Webinar - Effective Direct Response Programs to Build Audience, August 28, 2014

August 28, 2014

Direct response programs are an increasingly important element in newspaper subscriber acquisition strategies. Effective programs rely on targeting the best segments with the right offer and compelling creative. In this webinar, the Infinity team while share what is working for their newspaper clients, the formula for successful direct mail and e-mail efforts.

NAA Retail Revenue Exchange Conference, Chicago Sep 21-23, 2014

September 21 - 23, 2014
3:00 pm

2015 NAA mediaXchange, March 15-18, Omni Nashville, TN

March 15 - 18, 2015
8:00 am

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products