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Direct response programs are an increasingly important element in newspaper subscriber acquisition strategies. Effective programs rely on targeting the best segments with the right offer and compelling creative. Newspapers are becoming more effective in utilizing e-mail campaigns and applying data acquired from online sources, social platforms and databases to acquire subscribers and better retain at-risk readers.

The direct response team from Infinity has a growing list of newspaper clients that create sales campaigns, execute direct response programs, and leverage branding efforts to better position the newspaper products in the mind of the consumer. In this webinar, the Infinity team while share what is working for their newspaper clients, the formula for successful dir...