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Webinar - Attention Economy: Metrics that Matter (Free)

Date(s):

May 14, 2014

Venue:

News Media Alliance, Arlington, VA

4401 Fairfax DR Ste 300
Arlington, VA 22203-1622

Website:

Not available

Fee(s):

Free Event

Description:

Attention Economy: Metrics That Matter

Welcome to the new world of Attention Metrics – brand-focused signals that go beyond clicks and surveys to show the value of your inventory. This webinar will explore the impact to publishers of the recent MRC advisory toward transacting on viewable impressing instead of served impression. Find out what you can do about this change.

Led by Moat co-founder and CEO Jonah Goodhart, explore a more proactive approach to viewability. Goodhart will show you how to shift to more meaningful metrics that will help your newspaper increase revenue.

About Moat
Moat is a SaaS analytic s and intelligence company focused on transforming brand advertising online. Moats products include Moat Ad Search-a free ad search eng...