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Expanding a newspaper’s paid print and digital audience requires an effective subscriber acquisition strategy and knowledgeable insight into reader behavior. It is imperative to make the best use of limited subscriber acquisition dollars. There are many strategic elements necessary to execute an effective subscription sales model – both in print and digital – and maximize circulation revenue and profits. This webinar will focus on what is working in subscriber acquisition across sales channels to increase total circulation and enhance revenues.

Monica Wesolowski, Consumer Sales and Marketing Manager for Tribune Publishing, will share the theory and specific programs executed at Tribune newspapers. Learn how these newspapers make the most of their invest...