Event Profile

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In the midst of a challenging year in newspaper retail sales it’s critical time to focus on the merchandising basics with a methodical approach to identifying opportunities and maximizing the potential of key accounts.

The increasing importance of retail outlets as the primary sales channel for single copy sales means that merchandising as the store level is the key ingredient for sales success.

In this session Valecia Quinn and Joann Larkee, will outline a disciplined approach to monitoring and enhancing the effectiveness of key retail outlets and demonstrate success in terms of sales and ROI.  The techniques include both the basics and innovative ideas for effective display and promotional programs.
 
The presentation will cover:

•  Effective u...