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Webinar - Driving Digital Subscription Growth


August 3, 2017
2:00 pm

News media companies are experiencing renewed success building digital audiences and marketing paid digital access. In this session, the presenters will share the essential elements of their strategies and tactics in direct messaging, targeting direct response and social media, along with the pricing formulas that are getting results.


Webinar - Customer Intelligence and Retention Strategies that Build Profitable Audiences


August 17, 2017
2:00 pm

This session digs into the strategies enabling news media companies to allocate marketing investments toward high value households more likely to respond and retain much higher relative to the overall market.


Webinar - Cutting-Edge Approaches to Driving Subscriptions


August 31, 2017
2:00 pm

The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication. Executives from newspaper companies will also share their experiments and successes.


2017 adXchange, Embassy Suites Chicago Downtown Magnificent Mile, September 18-20


September 18 - 20, 2017

This conference will offer the opportunity for advertisers/agencies and news media alliance members to set up private meetings to collaborate and discuss upcoming ads and initiatives. adXchange will also provide increased networking opportunities as well as high-quality programming focused on specific interests of advertisers and highlighting innovations in our industry.