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Event Profile

Webinar - AAM Reporting and Qualification Standards: The Changes Underway (Free)

Date(s):
November 7, 2013
Venue:
News Media Alliance, Arlington, VA
4401 Fairfax DR Ste 300
Arlington, VA 22203-1622 
Website:
Not available
Fee(s):
Free Event
Description:

The total circulation metric is changing, along with many of the AAM reporting requirements. This session is designed to explain what newspapers need to do today, the decisions newspapers need to make next, and what to expect in the next phase of reporting changes. AAM and newspaper audience executives will discuss the options, and help newspapers understand the requirements to prepare for this transition.

This is part of a three part series, AAM Changes: The Strategic Direction and Tactical Advice. 

The Alliance for Audited Media has announced a series of changes that will affect circulation and audience reporting for most newspapers. The changes have an overall strategic theme that includes adapting to the changing multiplatform media landscape, im...

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