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Event Profile

Webinar - Optimizing Opt-in and Reporting Branded Editions (Free)

Date(s):
September 12, 2013
Venue:
News Media Alliance, Arlington, VA
4401 Fairfax DR Ste 300
Arlington, VA 22203-1622 
Website:
Not available
Fee(s):
Free Event
Description:

Advertisers’ quick adoption of opt-in publications has made these products an undisputed success. Now is the time for newspapers to take this success to the next level. In this webinar, newspapers will learn how to continue this positive momentum by meeting the level of quality and effectiveness necessary to attract additional advertising dollars – including how to cost-effectively report the circulation through AAM as branded editions. The session will focus on best practices gleaned from successfully managed opt-in programs, including insights from circulation and audience executives on effectively capturing new subscribers, maintaining an accurate database and quality control procedures to achieve a high level of accuracy in deliver. Additional insights f...

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