API: Mobilizing Digital Products, The Denver Post, February 22, 2013
Date: February 22, 2013
Location: The Denver Post
The rapid growth of Internet-enabled devices has fundamentally changed how news organizations interact with their audiences. According to a recent Pew/Economist Group study on mobile news, “fully a third of all U.S. adults now get news on a mobile device at least once a week.” However, with an ever-increasing number of devices to support, it’s hard for publishers to know the most cost-effective ways to reach their always-on audiences. Which paths should you follow? Should you go mobile Web or mobile app? How do you monetize the mobile experience? How do you sell it?
API’s Mobilizing Digital Products workshop showcases the best practices of media companies who are creating new digital revenue streams through always on devices.
Allen Klosowski, senior director of mobile and social media for Digital First Media in Denver, Colo., and Jeff Moriarty, vice president of digital products for The Boston Globe, are recognized leaders in mobile media. They will lead top-level presentations and in-depth discussions on proven and evolving ways for publishers to excel in reshaping content and revenue through mobile strategies.
The Denver Post is setting the bar with its app development that is driving consumption and user engagement.
The Boston Globe’s bostonglobe.com is touted as the flagship website for responsive design, using HTML5 to create one platform that works across all devices, whether desktop, tablet or mobile.
Explore content, revenue and branding opportunities for effectively developing mobile products, including advertising and paid-content strategies, loyalty programs, special editions, geo-tagging and user expectations. Tackle the issues that most affect your organization, and take home step-by-step plans that are tangible, measurable, achievable and profitable.
Registration fee: $200.00 (includes course materials and group meals).
Note: Click on Event Registration to the left to begin your registration. You must make a selection in the "reg type" field under Badge Information to expose the registration fee. Or you may download the registration form and mail, fax or email it with your payment.