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Event Information

API: Transformative Business Models Spring 2013 - Jan 24-25
Date: January 24 — 25, 2013
Location: Newspaper Association of America, Arlington, VA

Time: Begins 1:00 p.m. Thursday; concludes 3:00 p.m. Friday

Presenter: Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, former Harvard Business School professor and author of award-winning articles on innovation.
 
Registration fee: $200.00 (includes course materials and group meals).

Note: Click on Event Registration to the left to begin your registration. You must make a selection in  the "reg type" field under Badge Information to expose the registration fee. Or you may download the registration form and mail, fax or email it with your payment.

The way forward for newspapers requires two separate paths for transformation – one in the legacy print business and one in the emerging digital business. They have critical intersections but also many independent capabilities. The Transformation Tour brings together the best of the American Press Institute and The Poynter Institute to offer workshops on seven topics critical to the success of the industry.

The tour features two strategic workshops for news media professionals presented by Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media. A recognized leader on innovation, he guides cross-functional teams through top-level presentations and in-depth discussions on proven and evolving ways for publishers to excel in reshaping content strategies and business models.

Transformative Business Models highlights the best practices of industry leaders who are creating new digital revenue streams through sales strategies, paid content models and e-commerce.

Gilbert discusses the most salient lessons learned and how publishers can apply them to their operations, including practical approaches for using business model dashboards, empowering legacy channels, alternative paid-content strategies, building direct and long-tail channels, and developing adjacent marketplaces with classifieds, deals, directories, partnerships and local reseller models.

Send cross-functional teams to both executive workshops to learn together through networking and small-group discussions. Directed by expert facilitators, teams can tackle the issues that most affect their organizations and take home step-by-step plans that are tangible, measurable, achievable and profitable.

Newspaper leaders are strongly encouraged to attend all three strategy workshops in the executive series:

Transformative Content Strategies is offered Sept. 20-21, 2012, at the Deseret News in Salt Lake City, and will be repeated Feb. 28-March 1, 2013, at NAA (NRECA Conference Center) in Arlington, Va.

Transformative Business Models is offered Oct. 25-26, 2012, at the Deseret News in Salt Lake City, and will be repeated Jan. 24-25, 2013, at NAA (NRECA Conference Center) in Arlington, Va.

Transformational Communities is offered Dec. 7, 2012, at NAA (NRECA Conference Center) in Arlington, Va. and will be repeated Mar. 22, 2013 at the Chicago Tribune.

Join the Transformation Tour for top-level presentations, dynamic discussions and individual coaching on how to grow your business with content.

Registration fee: $100 (includes course materials and group meals)

Contact: Mary Peskin at mary.peskin@naa.org or (571) 366-1122.

To learn more about the Transformation Tour, get full workshop agendas and travel information, visit the NAA.org Events Section and select a workshop.